Recommendations Report IBM’s Watson - 4318 Words

Recommendations Report IBM’s Watson One night while out to dinner with his coworkers IMB research manager Charles Lickel noticed that the restaurant he was eating at fell to a complete silence. Everyone had their eyes locked on the nearest television; Ken Jennings was in the middle of his 74th consecutive winning streak on Jeopardy. Lickel was intrigued by what had happened that night and decided that beating Jeopardy could be an exciting challenge for IBM. However finding a researcher to take on this challenge was not so easy. It would be a very complex challenge and would require radical innovations in the science of artificial intelligence. Eventually an IBM researcher David Ferrucci and his team took the challenge to create a†¦show more content†¦IBM’s business model is based on continuous forward motion. A a well established firm and because they now have the tools in place to develop and capture economic opportunity IBM will not hesitate to adopt or develop new technologies such as Watson. There are two types of innovation, incremental innovations which improving existing products or practices, but IBM’s research teams are encouraged to take on â€Å"grand challenges,† challenges that drive science. These grand challenges produce radical innovations which provide new and very different solutions; the development of Watson was no exception. Watson is a competence enhancing innovation for IBM and is built on existing knowledge from IBM’s research in AI. AI’s S-curve in technology improvement has been slow to improve mainly because it has been poorly understood. Language is one of the areas concerning AI that has been the slowest to improve. As humans we relate words, images, phrases, and ideas back into the way we think which is called natural language. Since the begging of the computer era people have expected computers to be able to understand and speak in natural language, however so far computers have failed to be able to do so. Natural la nguage is very complex, something that computers have a hard time following. Computers are used to clear-cut commands in language where as human language is something different. In the development of Watson theShow MoreRelatedIbm s Implementation Of Electronic Health Records Essay1726 Words   |  7 Pages† (Radical and incremental innovation, 2013, p. 1). From this definition, IBM is a prime example of a radical innovation. The Watson super computer has performed activities no other invention has before. IBM has gone through at least five radical changes in its environment such as †¢ Mainframes †¢ Minis †¢ PCs †¢ Product to service and †¢ Open source (Silberzahn, 2010). IBM’s implementation of Electronic Health Records (HER) at a national level, shows how their radical innovation affects the health careRead MoreThe Idea Of Ibm Promotion1310 Words   |  6 Pagespromoting the idea of evolution and future of the computing, based on the cognitive science, however in a larger practical form, translating the idea of this advanced system for a more real universe. Also, the other focus of the campaign is to advertise Watson in an emotional level as involving arts, music, fashion industry. In this approach, the objective is to promote the company for the public, different of their macro segment that is Business to Business. The piece of communication that represents theRead MoreIbm Decade of Transformation13401 Words   |  54 Pagescade of 9-805-130 REV: JULY 8, 2009 LYNDA M. APPLEGATE ROBERT AUSTIN ELIZABETH COLLINS IBMs Decade of Transformation: Turnaround to Growth This is my last annual letter to you. By the time you read this, Sam Palmisano will be our new chief executive officer, the eighth in IBM’s history. He will be responsible for shaping our strategic direction as well as leading our operations. . . . I want to use this occasion to offer my perspective on what lies ahead for our industry. To many observersRead Morediversity as strategy7058 Words   |  29 Pagesworkforce diversity as an area of strategic focus. But when Gerstner took a look at his senior executive team, he felt it didn’t reï ¬â€šect the diversity of the market for talent or IBM’s customers and employees. To rectify the imbalance, in 1995 Gerstner launched a diversity task-force initiative that became a cornerstone of IBM’s HR strategy. The effort continued through Gerstner’s tenure and remains today under current CEO Sam Palmisano. Rather than attempt to eliminate discrimination by deliberatelyRead MoreCase Study Of The College Graduates For The Future1797 Words   |  8 Pagesright skills to manage and maintain the automated workflow. Main Article The potential of artificial intelligence and advanced robotics to perform tasks once reserved for humans is no longer reserved for spectacular demonstrations by the likes of IBM’s Watson, Rethink Robotics’ Baxter, DeepMind, or Google’s driverless car. Just head to an airport: automated check-in kiosks now dominate many airlines’ ticketing areas. Pilots actively steer aircraft for just three to seven minutes of many flights, withRead MoreDisruptive Innovation And Its Innovation Essay1906 Words   |  8 Pagesof the new products improve, they will attract the least-demanding as well as more-demanding customers from original value network and pull them into the new value network. Disruptive Innovation in Automation Technology Industry According to a report published by the McKinsey Global Institute, some of the great information technology disruptions in last few years are Mobile Internet, Automation of knowledge work, Internet of Things, Cloud, and 3D printing. These innovations have changed the wayRead MoreComparative Study of Quality of Work Life Management in Tcs Ibm: a Case Study Analysis14194 Words   |  57 PagesPROJECT REPORT On â€Å"COMPARATIVE STUDY OF QUALITY OF WORK LIFE MANAGEMENT IN TCS amp; IBM: A CASE STUDY ANALYSIS† FOR THE PARTIAL FULFILLMENT OF THE AWARD OF THE DEGREE OF â€Å"MASTER OF BUSINESS ADMINSTRATION† FROM GGS IP UNIVERSITY NEW DELHI BATCH: 2011-2013 Submitted by: Submitted to: Sheetal Yadav Dr. Parul Gupta ARMY INSTITUTE OF MANAGEMENT amp; TECHNOLOGY, GREATER NOIDA (UP) – 201306 BACKGROUNDRead MoreSupply Chain Risk Management6330 Words   |  26 PagesConsequence: Tales from the Industry Supply Chain Risk Categories Disruptive Events, Uncertainty and Impact Models and Methods for Supply Chain Risk Management Example of Risk Management for IBM’s Product Supply Chains An Approach for Measuring the Impact of Identified Supply Chain Risks Key Lessons from IBM’s Supply Chain Risk Management Approach The Landscape: Supply Chain Risk Management Supply Chain Risk Management: Getting Started In Summary Authors Footnotes 4 6 7 9 12 15 17 18 19 21 22 23 Read MoreMarketing Project of Reckitt Benckiser19417 Words   |  78 Pagesof the industry working group, AIM PROGRESS, we will continue to share best practice to improve standards and reduce the audit burden for suppliers. *Note that we will continue to measure environmental performance per unit of reduction, but also to report absolute numbers where possible. Better choice Better choice is about providing more sustainable solutions for our consumers and working together to achieve change. Much of this is through the partnerships our brands develop, in addition to corporateRead MoreManaging Information Technology (7th Edition)239873 Words   |  960 PagesAnderson-Lehman, S. Balaji, Greg Clancy, Tony Easterlin, Jane Fedorowicz, Janis L. Gogan, Dale Goodhue, Vijay Khatri, Scott A. Kincaid, Nicholas Lockwood, Stephen R. Nelson, Kevin Ryan, John Sacco, Rebecca Scholer, Mohan Tatikonda, Iris Vessey, Hugh Watson, Taylor Wells, Bradley Wheeler, Michael Williams, and Barbara Wixom. We have also benefited from several sources of support for our research that have led to the development of case studies for this textbook—including the IM Affiliates program at

Essay on Buddhism in Japan - 3757 Words

â€Å"Buddhism has the characteristics of what would be expected in a cosmic religion for the future; it transcends a personal God, avoids dogmas and theology; it covers both the natural and spiritual, and it is based on a religious sense aspiring from the experience of all things, natural and spiritual, as a meaningful unity.† Albert Einstein (Buddhism) Buddhism has affected many people. From the Buddha’s first followers to my next door neighbor, people everywhere have followed the teachings of Buddhism. Buddhism was started by a Prince; a prince who wanted more. Many different ways of showing appreciation to Buddha are present in today’s society as well as when Buddhism was first started. There are paintings, carvings, statues and†¦show more content†¦One was an elderly man, another was a man suffering from illness, and finally he saw a dead body surrounded by mourners. Since he had never seen anything like this before, he asked his charioteer what these things were. He responded to the Prince that these things were natural and unavoidable, and happened to everyone. Once again Siddhartha asked his charioteer to take him out into the city; this time he was to see the last of four images that would change his life forever. The last sight he saw was a wandering old holy man with no possessions. His head was comp letely shaved and he was wearing a yellow robe. Having seen all these things, Buddha not only became aware of the pain and suffering of humankind, but was also prompted to do something about it. He left his family in search of the answers to his questions (Buddhism). Siddhathra traveled throughout the northeastern portion of India, seeking out holy men and teachers who taught him ancient Indian techniques of meditation. Even though meditation was important to him, his main quest was to find the answer to the problem of suffering. He wanted to know why they were suffering and how it could stop. So Siddhartha studied the teachings of Hinduism. He was very fascinated by the belief of reincarnation or Samsara. (This was the belief of the soul, after death, would travel to a new body and be born again.) Depending on the person’s previous life, their soul could enter a body of a higher or lower state ofShow MoreRelatedThe Buddhist Temple of Chicago practices one of the most popular sects of Buddhism in Japan called700 Words   |  3 PagesBuddhist Temple of Chicago practices one of the most popular sects of Buddhism in Japan called Jodo Shinsu, also known as Pure Land Buddhism (ShotÃ…  1). Instead of stressing the Eight Fold Path, as tradition al Theravada Buddhists do, Pure Land Buddhists chose to interpret the teachings of the Buddha more freely (Wangu 1). Furthermore, Pure Land Buddhists seek guidance from Amitabha Buddha, a deity figure from Mahayana Buddhism (Wangu 1). As the current ruler of the Western Paradise of Sahavaki, itRead MoreThe Religions : Buddhism And Shinto1678 Words   |  7 Pagestwo religions: Buddhism and Shinto. Buddhism was brought into Japan during the early 6th century from Korea, and was later institutionalized as the state religion in the late 6th century by Prince ShÃ… toku. The Prince was a great patron of Buddhism and by having made it the state religion, it would help Buddhism spread. However, Japan was not without its own religion—Shinto—which had been there for many years prior to the arrival of Buddhism. With Buddhism gaining traction in Japan with the help ofRead MoreEssay on Shintoism and Buddhism1210 Words   |  5 PagesShintoism and Buddhism The Japanese religions, including Shintosim and Buddhism, are rich and complex, and it contains many condradictory trends which may puzzle a Westerner. In the center of the tradition is Shinto, the natural religion of Japan. Also in the center is Buddhism, the Indian religion that was brought to Japan in the sixth century from Korea and China. Throughout the history of Japan, it has been these two religions that have contributed most to the Japanese understandingRead MoreWhen Asia Was the World Book Analysis Essay1110 Words   |  5 PagesGordon’s When Asia Was The World, I found the story of Xuanzang very interesting. Xuanzang was a Buddhist monk who traveled all over to learn more about Buddhism until he became confused and decided to go to the center of Buddhism, along the way he faced many difficulties, he decided to go back to China and share what he had learned. Buddhism began in India; it was founded by Siddhartha Gautama, a prince, born in Nepal. Siddhartha Gautama wandered around for awhile acting like a beggar to figureRead More China and Japan Essay1013 Words   |  5 Pages Throughout the dynasties in China and Japan, religion, economy and politics have been affected by each other in various ways. In the book â€Å"Religion and Making of Modern East Asia†, Thomas Dubois brings to light the impact religion made on both politics and economy in China and Japan throughout the historical period up till date. In his words, he describes â€Å"religion as an extremely political force† (Dubois, 2011, pp. 7-16). As various religions were introduced, it shaped the politics ofRead MoreThe Night Watches Of The Buddha1747 Words   |  7 PagesQuestion 2 Analyze the night Watches of the Buddha, and explain how the content was developed in the Mahayana Sutras. Mahayana Buddhism is originated in the first century C.E. and focuses on new concern for liberation through the assistance of a bodhisattva (Voorst ). Also, Mahayana Buddhism requires a body of scripture, and so began the Mahayana Canon (Voorst ). Mahayana Sutras is one of section of the Mahayana Canon, which focuses on the denial of the reality of existence and nonexistenceRead MoreBuddhism and Christianity1411 Words   |  6 Pagescentury Christianity endured great persecution in China and Japan. Christianity became extinct in China and Japan until sixteenth century when European Christian missionaries first came to Asia. Upon meeting Buddhist monks the Christian missionaries realized there seem to be many similarities between Christianity and Buddhism. They noticed many other similarities in doctrine and books as well. The early missionaries to China and Japan were both shocked and disturbed by their findings that anotherRead MoreThe Way of the Warrior: Bushido1198 Words   |  5 PagesIntroduction The term ‘Bushido’ has over the years developed from the traditional translation of ‘the Way of the Warrior’ towards the more modern notion of a â€Å"national spirit of Japan, especially the military spirit.† This paper will analyse the impacts that various religious traditions such as Shintoism, Buddhism and Confucianism have had on shaping the classical ideals of the bushido code and the influences that the bushido code played on the actions of the kamikaze fighter pilots during WorldRead More Comparing Buddhism and Christianity Essay1410 Words   |  6 PagesComparing Buddhism and Christianity In the early sixth century Christianity was evolving at a rapid pace. The spread of Christianity was not only moving westward through Europe, but it was also moving eastward down the Silk Road. The eastward spread of Christianity was primarily a form of Christianity known as Nestorianism, after the teachings of Nestorius, a fifth century patriarch. By 635 Nestorian Christianity had reached the heart of China spreading through all of Persia and India. DuringRead MoreChina And Jap Spirituality, Belief And Faith Are Personal1271 Words   |  6 PagesStudy of Religion in China and Japan Spirituality, belief and faith are personal. This statement means that an individual takes his own path on religion. Religion is a system of worship that connects human behaviors, practices, organizations, ethics, texts and world views to the supernatural world. Religion is widespread and diverse in various ways. The contents of one religion may not be similar to those of other religions. The differences may be identified through the supernatural being, faith

Consequences of China’s One Child Policy Free Essays

HIST HP 264-002| Consequences of China’s One-Child Policy| | | In the mid 1950’s, China’s population grew rapidly under Mao Zedong. He felt that the only way for China to get back on its feet was to become industrialized and that China would need manpower for this industrialization. â€Å"Even if China’s population multiplies many times, she is fully capable of finding a solution; the solution is production,† Mao Zedong proclaimed in 1949. We will write a custom essay sample on Consequences of China’s One Child Policy or any similar topic only for you Order Now â€Å"Of all things in the world, people are the most precious. † The population grew so dramatically that the country’s resources were becoming scarce. In 1979, just three years after Mao’s death, the â€Å"One-Child Policy† took effect. This law was implemented by Deng Xiaoping to curb the population growth. The original intent for this policy was economically based. There had been a great famine, in which many people lost their lives, and China wanted to prevent this from happening again. There was not enough suitable farmland to provide food for the entire population nor was there enough water. They wanted to reduce the demand for natural resources, maintain a steady labor rate, and reduce unemployment caused by surplus labor. China’s justification for this policy was based on their support of the Marxist theory of population growth. This policy has been called the largest population control effort in history. The policy is very controversial mainly due to the way enforcement has been carried out. While the policy itself has achieved its main goal, by preventing over 400 million births from 1979-2010, the long-term consequences for China will be great. The one-child policy has many regulations. China maintains that this a voluntary policy but the enforcement of the policy has proven otherwise. I will touch briefly on a few of the most important points of the policy. The policy states that both the husband and wife must both practice birth planning. Birth outside of marriage is not allowed. Couples are permitted to have one child. Late marriage and late births are encouraged. Couples who follow the policy and have only one child will be given a certificate to receive rewards and preferential treatment. Those who refuse to follow the policy and give birth to a second child will be fined from the month that the child is born. The wages or annual income of both husband and wife will be decreased by ten to twenty percent for seven years. Regarding pregnancy not adherent to the plan, both husband and wife will be imposed a fine monthly during the period of pregnancy. If the pregnancy is terminated, the fine imposed will be returned. China’s system in caring for the elderly after retirement is simple. The eldest son is generally responsible. In earlier days, this was not such a terrible burden. However, with China’s one-child policy, many families find themselves in quite a predicament when their one child is a girl. A girl is traditionally groomed to be married. When the time comes for her to marry, she leaves her family and becomes a part of her husband’s family. She then becomes responsible for helping her husband care for his aging parents. Thus, her own family will be left without support and care. Even in cases where the family’s only child is a son, the â€Å"4-2-1 Problem† is often created. There is an increased burden on the one child to provide for his aging parents and grandparents, in addition to his immediate family. (The 4-2-1 policy refers to 4 grandparents, 2 parents, and 1 child. If personal savings, pensions or state welfare fail and the single child cannot care for the older adult relatives, the older generations would face a lack of resources and necessities. This is just one possible consequence to China’s one-child policy. When mothers become pregnant for the first time, some manage to have an ultrasound to determine the sex of the baby. This is i llegal in China but still happen none-the-less. If the parents learn that this first child is a girl, it is sometimes aborted. This is due to China’s preference of boys. There are many reasons that Chinese families prefer boys. One reason is an old religious link to Confucianism that prefers sons over daughters. Another reason is that a son is believed to be stronger and better able to help the family with farm work. Also, as I stated earlier, a son will support his parents in retirement and take care of them. A daughter would leave her family and become a part of her husband’s family. Sex-selective abortions are leading to a decline in the female population, which will also have long-term consequences as well. In China, boys are considered to be so important culturally, that a family is looked down on if they do not produce a boy. Therefore, having a boy is a source of great pride for a family. As if they can control their baby’s gender, wives are often threatened to be sent back home to their own families if they cannot produce a boy. When a woman is sent back to her own family, it is considered to be very shameful for both she and her family. Also, she would now be seen as a burden to her own family. They would have another mouth to feed and would have to support her as well. This would create further hardships for her family. Another consequence is the danger associated with enforcing the policy. In the early years of the policy, there were drastic measures taken to ensure that the policy was enforced. Population control workers were hired to enforce the policy strictly. Forced abortions were common amongst these enforcement procedures. Portable ultrasound devices were used to identify candidates who were carrying second children in remote villages. Some mothers who were eight and a half months pregnant were forced to abort their babies. This was often carried out by injecting a saline solution directly into the mother’s stomach. If mothers did not go to the clinic willingly to have the abortions, they were dragged there by force. There have even been reports of mothers who were already nine months pregnant, and in labor, having their babies killed while they were still in the birth canal. This not only harms the unborn child but also puts the mother’s health at risk with the possibility of hemorrhaging, infection, or even death. After these forced abortions, these mothers were subjected to forced sterilization as well. This means that if the government ever changes their mind and retracts the policy, these mothers will have no chance of having another child. Often, a mother becomes pregnant with a second child and manages to keep it a secret from the authorities for fear of forced abortions. If the family is wealthy, they are sometimes allowed to keep the baby if they pay large monetary fines to the government. The amounts of the fines are based on the statistics of the particular area where they are located. They can also have their houses and land taken away as a penalty. They can be denied bonuses at work or may lose their jobs altogether. Parents with more than one child are not given the same benefits as parents of only one child. They must pay for both children to go to school and pay for the entire family’s healthcare. Most families are not able to pay these fines nor are they able to survive without the significant benefits that are normally provided. This leads to families living in poverty and even death due to starvation or lack of proper healthcare. Another consequence of China’s one-child policy is the rate of female infanticide. Parents often panic when their baby is a girl and either kill the baby themselves or abandon the baby. Babies are abandoned in many ways. Sometimes they are taken to remote places and left to die. Other times they are left in public places, with or without notes, so that they can be found and taken to an orphanage. If the child is not found immediately, they can often be malnourished or in poor health when arriving at an orphanage. When this is the case, and a baby is beyond help, some Chinese orphanages have what are called â€Å"dying rooms†. These rooms are horrific. Babies are strapped to a chair with a hole in the seat that collects the baby’s waste. The babies in these rooms are left there, with no nourishment or care, to die. In the cases where the babies are abandoned and someone finds them rather quickly, they are taken to an orphanage to be cared for or are sent to a foster family. The lucky children are adopted internationally. Others can spend their whole lives in the orphanage. In China there are around 1,000 orphanages. Only 250 of those will send children out of the country to be adopted. Officially registered adoptions increased from 2,000 in 1992 to 55,000 in 2001. Many more were adopted informally without registration. In 2005, around 7,900 children were adopted into the United States. In reality, only about 5% of children in Chinese orphanages are adopted at all. Many babies put up for adoption have not been abandoned by their parents but confiscated by family planning officials. The one-child policy has also had a negative effect on the children legally born to couples. Parents tend to over indulge these children. This epidemic has created the name â€Å"little emperors† for these children and the condition created is being called â€Å"little emperor syndrome†. These children are spoiled. Because there was once a great famine in China, the parents want to give these children what they were deprived of. They want to ensure that they have plenty to eat and overindulge them. The children have become fat. There is now an initiative in China to stop obesity in children. There are clinics where parents and children are educated about healthy eating and exercise. Some children are even receiving acupuncture to curb their appetites. The fact that children are becoming overweight is not the only problem with the â€Å"little emperors†. They also suffer from poor social communication, poor cooperation skills and lack of self-discipline. They often struggle with strong personality disorders. In March 2007, the Chinese People’s Political Consultative Conference (CPPCC) called on the Chinese government to abolish the one-child rule. Ye Tingfang, a sponsor of the proposal, argues that â€Å"It is not healthy for children to play only with their parents and be spoiled by them. The one-child limit is too extreme. Children in our country may not even be blessed to have cousins which is a serious handicap to their nature and may lead to personality flaws. It violates nature’s law and in the long run, this will lead to Mother Nature’s revenge. Because of the one-child policy, families who desperately want to have a second child often take on a foster child. This can temporarily fill a void of desire for more children. These families become very attached to the babies that they care for and love them just as if they were their own. When these babies are adopted, the foster parents are devastated and become deeply depressed and are forced to cope with the los s. This emotional strain is equally felt by the birth parents, who were forced to either abandon the baby or surrender it by force, as well as the foster parents who have cared for the infant. The one-child policy has affected the population significantly. In some areas, there has been a negative population growth. This means that the deaths of a region have outweighed the births. Also, the Chinese population is aging. This is when the median age of a country or region rises. The elders are now becoming greater than the younger generation. This will surely pose a tough strain on the younger generation to care for their older family members with no help from siblings. Another potential problem will arise as the preferred boys reach the age to marry and procreate. There will be a major shortage of women to fulfill the need. In recent studies, the ratio of men to women is 117:100. It is estimated that in the year 2020, there will be 40 million more men than women. This will have extreme consequences. These consequences include social instability, courtship motivated emigration, and forced marriages. Another tragic consequence is prostitution which can also lead to a rise in human immunodeficiency virus infection and other sexually transmitted diseases. Already there has been a problem with abduction of women. Women are being kidnapped and sold to men in other provinces. They are being raped and treated badly. If they try to scape, they are beaten severely. This are all consequences of the gender imbalance created as a result of China’s one-child policy. There have been a few exceptions made to the policy over the years. In rural areas, parents can apply to have a second child if the first is a girl. Other circumstances that would allow consideration for a second child would be if the first child s uffers from a physical disability, mental illness or mental retardation. When this special permission is granted, the parents are subject to birth spacing. This means that the parents must wait a specific amount of time before having the second child. This time period is generally from three to five years. Exceptions have also been made if both parents are only children. This would relieve the burden of the â€Å"4-2-1 problem† on just one child. Special considerations have also been made when the father is a disabled serviceman who will not be able to care for his own aging parents. Official permission is sometimes granted in cases such as the 2008 Sichuan earthquake, where children perished and in other cases where the child is deceased. Finally, there are exceptions made in affirmative action cases such as with Han Chinese who are considered to be minorities. Although the one child policy seems like an extremely harsh and controversial method of controlling the population, it isn’t as harsh as it may seem at first. It depends on which area of the country you live in as to how much it affects you. In some areas which have a low population, the policy is somewhat lenient, whereas in Sichuan, the policy is strictly adhered to in both rural and urban areas because it is overpopulated. As nearly 50% of China’s population live in the countryside, many are permitted to have two children because for the majority of places, the policy is more strictly enforced in urban areas. Typically, the power of enforcement is given at the provincial level. In March of 2011, the policy was reviewed by the Chinese government. Some officials expressed the need for consideration to allow couples to have a second child. The government announced that the policy will remain unchanged through at least 2015. China’s one-child policy has had many benefits. It has greatly reduced the severity of some major problems that come with overpopulation such as epidemics and slums. It has also helped out the issues with overwhelmed social services such as healthcare, education and law enforcement. The policy has helped reduce China’s ecological footprint by decreasing the abuse of fertile land and reduced the production of high volumes of waste. It has, in recent years, provided better health service for women. There has been a reduction in the risks of death and injury in pregnancy and women receive free contraception and prenatal classes. China in recent years, for the most part, has maintained a steady labor rate with reduced unemployment. With families having to spend less money on multiple children, they have more to invest for retirement. Finally, with fewer children, women can invest more time in their careers, increasing their personal income. With all of the benefits that have come from the policy, sometimes all the money and material possessions in the world cannot compare to the love of a child and the freedom to choose how large your family can be. In conclusion, China’s one-child policy was a drastic measure taken over thirty years ago to control a growing population problem. While it has succeeded in lowering the population and improving the economic situation, the long-term emotional and physical effects felt by families will continue to be unbearable for generations. Losing a child due to natural causes is hard enough but being forced into abortion, sterilization and abandonment has to be so much worse. BIBLIOGRAPHY Fitzpatrick, Laura. â€Å"China’s One-Child Policy,† Time, posted July 27, 2009, http://www. time. com/time/world/article (accessed April 9, 2011). Buckley Ebrey, Patricia. Chinese Civilization: A Sourcebook. 2nd ed. (New York: The Free Press, 1993), 478-481. Hesketh, Therese, Ph. D. â€Å"The Effect of China’s One-Child Policy after 25 Years,† The New England Journal of Medicine 353, no. 11 (2005): 1171-1176. Lost Girls. DVD, directed by David Royle (2005; Washington, DC: National Geographic, 2005). Phillips, Michelle. â€Å"Women forced to abort under China’s one-child policy,† The Washington Times, posted June 2, 2010, http://www. washingtontimes. com/news/2010/jun/2 (accessed April 9, 2011). Mosher, Steven W. â€Å"A Mother’s Ordeal: One Woman’s Fight Against China’s One Child Policy,† (MN: Park Press, Inc. , 1993), 56-60. Hays, Jeffrey. â€Å"One-Child Policy in China,† http://factsanddetails. com/china. php (accessed April 9, 2011). Scott, Joan. â€Å"Child Adoption in Contemporary Rural China,† Journal of Family Issues, March 27, 2006: 301-340. Consultative Conference: â€Å"The government must end the one-child rule,† AsiaNewsit. com, March 16, 2007 (accessed April 9, 2011). Sina English, â€Å"Advisors say it’s time to change one-child policy,† Shanghai Daily, March 15, 2007. http://english. sina. com/china/1/2007/0315/ (accessed April 9, 2011). ——————————————– [ 1 ]. Laura Fitzpatrick, â€Å"China’s One-Child Policy,† Time, posted July 27, 2009, http://www. time. com/time/world/article (accessed April 9, 2011). [ 2 ]. Patricia Buckley Ebrey, Chinese Civilization: A Sourcebook. 2nd ed. (New York: The Free Press, 1993), 478-481. 3 ]. Therese Hesketh, Ph. D, â€Å"The Effect of China’s One-Child Policy after 25 Years,† The New England Journal of Medicine 353, no. 11 (2005): 1171-1176. [ 4 ]. Steven W. Mosher, â€Å"A Mother’s Ordeal: One Woman’s Fight Agains t China’s One Child Policy,† (MN: Park Press, Inc. , 1993), 56-60. [ 5 ]. Lost Girls. DVD, directed by David Royle (2005; Washington, DC: National Geographic, 2005). [ 6 ]. Michelle Phillips, â€Å"Women forced to abort under China’s one-child policy,† The Washington Times, posted June 2, 2010, http://www. washingtontimes. com/news/2010/jun/2 (accessed April 9, 2011). 7 ]. Jeffrey Hays, â€Å"One-Child Policy in China,† http://factsanddetails. com/china. php (accessed April 9, 2011). [ 8 ]. Patricia Buckley Ebrey, Chinese Civilization: A Sourcebook. 2nd ed. (New York: The Free Press, 1993), 478-481. [ 9 ]. Lost Girls. DVD, directed by David Royle (2005; Washington, DC: National Geographic, 2005). [ 10 ]. Joan Scott, â€Å"Child Adoption in Contemporary Rural China,† Journal of Family Issues, March 27, 2006: 301-340. [ 11 ]. Consultative Conference: â€Å"The government must end the one-child rule,† AsiaNewsit. com, March 16, 2007 (acce ssed April 9, 2011). [ 12 ]. Sina English, â€Å"Advisors say it’s time to change one-child policy,† Shanghai Daily, March 15, 2007. http://english. sina. com/china/1/2007/0315/ (accessed April 9, 2011). [ 13 ]. Lost Girls. DVD, directed by David Royle (2005; Washington, DC: National Geographic, 2005). [ 14 ]. Therese Hesketh, Ph. D, â€Å"The Effect of China’s One-Child Policy after 25 Years,† The New England Journal of Medicine 353, no. 11 (2005): 1171-1176. [ 15 ]. Lost Girls. DVD, directed by David Royle (2005; Washington, DC: National Geographic, 2005). [ 16 ]. Patricia Buckley Ebrey, Chinese Civilization: A Sourcebook. 2nd ed. (New York: The Free Press, 1993), 478-481. How to cite Consequences of China’s One Child Policy, Papers

Marketing Plan of Ronald McDonald House Charities - Free Sample

Question: Discuss about the Marketing Plan of Ronald McDonald House Charities. Answer: Introduction The aim of this report is to create a marketing plan for the non-profit organisation Ronald McDonald House Charities operating in Australia. This organisation has presence in my countries. It works for wellbeing of the children and for other social welfare (rmhc.org, 2016). This organisation wants to expand its area of activities in the underserved area of Australia. Marketing plan may help the organisation to create awareness among the target audience. Hence, the report presents an outline of the marketing plan that would be effective for Ronald McDonald House Charities. The marketing plan involves analysis of marketing channels, marketing tools and budget outline. Introduction of Nature of Service and Need for Marketing Ronald McDonald House Charities is a non-profit organisation, which provides support and service in order to improve health and wellbeing of children. This organisation provides a place to stay the families with hospitalised children. Marketing plan is required for this institution to create awareness among people to avail services (Terpstra, Foley Sarathy, 2012). The organisation can make collaboration with key partners to facilitate the services. Along with these, marketing plan helps to segment market for different types of customers. Market segmentation is required to improve service quality (Lefebvre, 2013). Marketing Plan Analysis of Macroeconomic Environment Ronald McDonald House Charities operates as a non-profit organisation in the field of health care, charity and social welfare. Government funds and grants are the main source of income of this organisation. This organisation provides welfare services to the people. In order to extend the area of service at the time of natural disaster, the organisation wants to organise a campaign. Demand for services of NGOs is increasing worldwide due to their diversified activities (Watkins, Swidler Hannan, 2012). Macro economic variables such demand for services, government tax regulations, revenue from investment, and availability of donors affect the activities of the organisation. Marketing Goal and Target Audience Marketing goal of this organisation is to reach service to the underserved area of Australia. Natural disaster affects the family and especially children. The vision of Ronald McDonald House Charities is to provide service to the low-income family who cannot avail proper health care services in the large health care institutions (Rogers Davidson, 2015). Target audiences of this organisation are consumers, donors and potential volunteers. It is required to reach information about programmes and services to the target consumers as without social awareness programme cannot be successful. Marketing is required to aware the consumers about the process of engaging with the organisation (Ayub et al., 2013). Marketing plan needs to reach the potential donors to make them aware about organisational goal, special events and fund raising programmes. Organising events requires volunteers, who help to organise the events on behalf of Ronald McDonald House Charities. Identification of Channels of Marketing Effective marketing channel for the organisation would be organisational website and social media. In the present marketing environment, easy way to reach people is through digital media (Powers, 2014). Social media such as Face book, blogs, Twitter are effective media to reach most of the people. Ronald McDonald House Charities can use the method of paid advertising through print or online banner ads. Google Ad Words can be a medium (Osterwalder et al., 2014). This organisation can communicate with the stakeholders and prospective customers through newsletter, e-newsletter and direct mail. This charity organisation can organisation a special event in a target location in order to create awareness about their upcoming services (Kowalkowski et al., 2012). Brochures can be used as marketing channels. Marketing Tools Google Ad Grants: This tool facilitates online advertisement for marketing. This tool displays the massage of the organisation while searching. Google provides US$10,000 to the organisation in Ad Words per month if the organisation meets the Googles Grantspro criteria (Lusch Vargo, 2014). Google Apps: Google Apps provide this app to the NGOs to use these at free of cost in order to meet the requirements. An extensive technical support in the form of Gmail, Google drive with 30 GB storage in the cloud and Google calendars is very helpful to execute marketing plan for the organisation (Berthon et al., 2012). Ronald McDonald House Charities has various learned skill activities, which helps the young aspirants to educate community and increase the chances of employment. Content marketing: The scope of content marketing for NGOs is growing presently. Though uploading a video, which contains massage for society is helpful marketing tool for Ronald McDonald House Charities. YouTube Non Profit Program is useful media to provide this facility. Many facilities can be got through this program such as free technical support along with the presentation of customisable profile with the logo and brand of the organisation on the YouTube (Armstrong et al., 2012). Process of Delivering Customer Value to the Target Market Customer Value Chain Analysis Customer Value chain analysis is required in marketing plan to identify potential stakeholders (Kim et al., 2012). The statement of customer value proposition presents the benefits that the consumers are likely to get from the service of Ronald McDonald House Charities. The organisation tries to provide a homely environment to the sick children admitted in hospitals. Figure 1: Customer value proposition (Source: Kim et al., 2012) The value proposition of Ronald McDonald House Charities includes above-mentioned dimensions. The functional value is that the service offered by the organisation is easy to use. Hospital environment is painful for the children. Therefore, this organisation wants to provide a comfortable environment to the children so that they can get medical facilities easily. If the service of this organisation can satisfy a customer, this customer may become loyal to the organisation (Osterwalder et al., 2014). Customer loyalty helps to inform more consumers, who need this kind of service in the remote area. The customers, who came to the city for availing hospital service to cure their children, may need this kind of services provided by Ronald McDonald House Charities. Spread of information is helpful in marketing. Information from the mouth of a customer is more valuable in marketing compared to any other marketing tools (Kowalkowski et al., 2012). The service offered by Ronald McDonald House Charities has financial implications. It provides financial advantage to the people having need of services. The activity of this organisation has social value. In order to create customer value proposition, emphasizing some strategies are required. Firstly, emphasis needs to be given on the benefits availed by the customers. Secondly, emphasis needs to be given to the unique difference of the service compared to the competitors (Armstrong et al., 2012). Preparation of Budget Timeline and Resources The budget time includes the allocated resource and required money to finance the expenditure. Budget time includes both cash inflow and outflow. Activities of expenditure Costs Online advertisement $15000 Recruitment of volunteers $10000 Investment in training $4000 Investment in brochures, logo and mailing $2000 Campaign $2500 Total cost = $33500 Table 1: Expenditure on marketing (Source: created by author) Fund raising values Government grant $25000 Donation of other institutions $10000 Total fund flow $35000 Table 2: Cash inflow (Sources: created by author) Both the table shows fund inflow and fund outflow in marketing. Recommendation The marketing strategy for the charity organisation needs to be simple but attractive. It requires to state value proposition in a simplistic manner. There is significant number of not-for-profit organisations in Australia. Expansion of operation in this industry requires increase in activities. Effectiveness of marketing Plan depends upon skilled workers. The company needs to have a professional marketing planner and marketing manager. The marketing team needs to be technically efficient to implement the marketing plan. Technical skill is required to execute the online or App based marketing plan. Collaboration with more organisations both at national and international level would increase the scope of marketing. Conclusion The report presents a brief marketing plan for Ronald McDonald House Charities. This non-profit organisation has Nobel activity in different country in the field of health care and other social welfare. This organisation wants to reach services to the underprivileged family. This organisation provides room and other homely services to the family, who goes hospital for the treatment of their children. This service reduces the stress of the child and the family by providing a comfortable environment. Expansion of service area requires a marketing plan so that the organisation can reach most of the people in the territory. The report includes a plan to identify target audience, volunteers and the fundraisers. Marketing helps to strengthen the engage of the stakeholders more with the organisation. A budget has been provided to get an idea about the cash inflow and outflow in and out of the organisation. References Armstrong, G., Kotler, P., Harker, M., Brennan, R. (2012).Marketing: an introduction. Pearson Prentice-Hall, London. Ayub, A., Adeel, R., Muhammad, S. A., Hanan, I. (2013). A conceptual framework on evaluating SWOT analysis as the mediator in strategic marketing planning through marketing intelligence.European Journal of Business and Social Sciences,2(1), 91-98. Berthon, P. R., Pitt, L. F., Plangger, K., Shapiro, D. (2012). Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy.Business horizons,55(3), 261-271. Kim, K. H., Jeon, B. J., Jung, H. S., Lu, W., Jones, J. (2012). Effective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image.Journal of Business Research,65(11), 1612-1617. Kowalkowski, C., Persson Ridell, O., Rndell, J. G., Srhammar, D. (2012). The co-creative practice of forming a value proposition.Journal of marketing management,28(13-14), 1553-1570. Lefebvre, R. C. (2013).Social marketing and social change: Strategies and tools for improving health, well-being, and the environment. John Wiley Sons. Lusch, R. F., Vargo, S. L. (2014).The service-dominant logic of marketing: Dialog, debate, and directions. Routledge. Osterwalder, A., Pigneur, Y., Bernarda, G., Smith, A. (2014).Value proposition design: how to create products and services customers want. John Wiley Sons. Powers, M. (2014). The structural organization of NGO publicity work: Explaining divergent publicity strategies at humanitarian and human rights organizations.International Journal of Communication,8, 18. rmhc.org (2016) About US., Retrieved 26 September 2016, from https://www.rmhc.org/ Rogers, T., Davidson, R. (2015).Marketing destinations and venues for conferences, conventions and business events(Vol. 14). Routledge. Terpstra, V., Foley, J., Sarathy, R. (2012).International marketing. Naper Press. Watkins, S. C., Swidler, A., Hannan, T. (2012). Outsourcing social transformation: development NGOs as organizations.Sociology,38.